Fintech content marketing requires a continuous stream of ideas. The right content can educate, simplify complex topics, and showcase outside perspectives to boost your brand. 

Here are some content ideas tailored to match your company's growth stage.

• Whitepapers and long-form articles to educate and explain finance challenges.

• Infographics and podcasts to simplify complex topics and earn trust.

• Interviews with executives, customers, and partners to demonstrate thought leadership.

Create Customer Case Studies [Startup Growth Stage] 

Showcase your brand's value by creating content highlighting how your business solved customers' problems. Share success stories and detail your solutions' positive impact on your customers. A great example is the Plaid and LendingTree case study, which demonstrates how their partnership led to a 60% increase in user engagement. If your fintech has achieved similar results, consider creating a customer success story to illustrate your value proposition

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Convert Research into Whitepapers [Scaleup Growth Stage] 

Establish thought leadership by producing whitepapers. When creating whitepapers for B2B fintech, focus on addressing a pressing business need for your target audience.

Produce Engaging Infographics [Scaleup Growth Stage] 

Infographics are a great way to share information visually and make complex concepts easier to understand. Take inspiration from PayPal's infographic on how the pandemic impacted consumer shopping habits. By presenting data in an eye-catching format, fintech companies can make complex topics like blockchain or decentralised finance accessible to a broader audience. Infographics can be incorporated into newsletters, articles, or shared on social media to showcase your brand's communication skills and set yourself apart from competitors.

Develop Link-Worthy Glossaries [Unicorn Growth Stage] 

Glossaries are a valuable resource for visitors searching for definitions and explanations and can also drive internal links to your website. Start by creating a comprehensive glossary and then analyse the most frequently visited entries to create more in-depth content on those topics. These internal links with relevant anchor text will boost your website's SEO and make it easier for visitors to find the information they need.