WHAT PREVENTS MANUAL SALES AND MARKETING TEAMS FROM CLOSING?

How can sales and marketing teams enhance their campaigns to become more appealing, targeted, and personalised, leading to increased conversion rates and an entire pipeline?

Manual nurturing

The drawbacks of manual lead nurturing Leads from multiple sources and channels experience processing delays as they are reviewed, qualified, and routed manually to the appropriate individuals or teams. Insufficient campaign insights 

Prospect segmentation 

The valuable insights gathered during sales meetings are only sometimes linked to marketing nurture processes, making it difficult to segment clients and create personalised, engaging campaigns. 

pipeline visibility

Lack of pipeline visibility The absence of a centralised view of the pipeline due to sales and marketing data being stored in disconnected systems results in an inability to assess the impact of marketing efforts and make accurate sales predictions.

THE SOLUTION? AUTOMATION

Intelligent Segmentation

Intelligent Segmentation Combining standard lead labelling with conversation insights allows sales and marketing teams to use marketing automation tools to guide prospects and clients on personalised journeys that align with their preferences and emotions, resulting in more productive and satisfying experiences.

Automated lead nurturing

By consolidating lead nurturing, processes within a single system leads from various sources are automatically assigned to the correct workflow. This leads to prompt, relevant, and satisfactory engagement with every prospect, resulting in reduced conversion costs and increased bid-to-win ratios.

Re-use data at every stage

By capturing data once during the sales and onboarding process, it can be reused multiple times throughout the client lifecycle. This eliminates the need for clients to provide the same information twice and reduces time spent on administrative tasks. The result is improved client experience and increased efficiency.

Barrington & Fifth offers multiple solutions for businesses looking to automate your business processes.